Request
Fall-Winter 2024
Tasks
- Redesign an outdated and non-functional website;
- Tell about the bar;
- Post a menu;
- Provide an opportunity to reserve a table.
There was no brandbook — I needed to create a design that would blend with social media and other content.
Complications
What was meant to be reflected
It was important to reflect the concept of the bar — "Wine, food and dancing with sparkling character" - through the design of the website.
work steps
Research
[1]
Conducted research including competitor analysis, reviews, and an audit of the old site.
Suggested ideas that helped convey the atmosphere of the bar.
Moodboard
[2]
Design
[4]
Proposed 3 variants of design concept and after coordination rendering of the design of the entire site.
Tilde layout including preparing adaptive versions, customizing animations, code modifications and basic SEO customizations.
Layout and settings
[5]
Instructions and support
[6]
Transferring the site to the client’s account, providing video instructions for site administration, and free support for 2 weeks.
Prototype
[3]
Built the prototype in 2 stages: first a skeleton to understand the structure of the site and what materials would be required, and once the content was received, a text version.
Thanks to the design and details it was possible to convey the atmosphere of the institution.
What was used:
What was used:
- Handwritten font reminiscent of notes on a napkin;
- Polaroid photos, as if from friendly parties;
- The accent color of the site — the shade of the bottle glass of the main drink of the bar: sparkling wine;
- The highlight of the bar — lamps in the form of glasses — was conveyed in the form of illustrations and an interactive menu.
result
