Online store of pilates clothes "BLNC"

Winter 2025

Requet

Tasks

Create a minimalistic online store with a focus on the mobile version.
  • Only vertical photos, which had to be adapted to all versions of the site;
  • A large number of internal customizations of the online store: connection of the payment system, Dolyami service, Moi sklad service, delivery by SDEK, courier delivery.

Complications

What was meant to be reflected

To convey the aesthetic of the brand — light and feminine.

Work steps

Research

[1]
Conducted research including content and visual analysis of competitors.
Suggested ideas that reflect the aesthetics of the brand.

Moodboard

[2]

Design

[4]
First the design concept for the mobile version and desktop was drawn up, after coordination — the design of the whole site.
Tilde layout, including preparation of adaptive versions, integration with My Warehouse service, connection of payment system and deliveries, basic SEO settings.

Layout and settings

[5]

Instructions and support

[6]
Transferring the site to the client’s account, providing video instructions for site administration, and free support for 2 weeks.

Prototype

[3]
Built the prototype in 2 stages: first a skeleton to understand the structure of the site and what materials would be required, and once the content was received, a text version.
The site is designed with convenient functionality for interaction and making a purchase. The online store is simple and clear, yet aesthetically pleasing.

The site received 2 international awards.

result

Mobile version