Social project against animals in circuses
Spring 2025
Request
Tasks
- To highlight the cruel treatment of animals in circuses.
- To communicate the issue without moralizing, through empathy and factual evidence.
- To make the research highly engaging through storytelling.
The main challenge was to delicately present a heavy topic without excessive cruelty while ensuring the interactive format of the website remained clear and user-friendly.
Complications
What was meant to be reflected
Through naive illustrations, an unsettling color palette, and engaging animations, we aimed to show the stark contrast between childhood memories of the circus and the harsh reality behind its scenes.
work steps
Brainstorm
[1]
Making a mind map for generating ideas.
Search for visual ideas to develop a design concept.
Moodboard and references
[2]
Tilde layout, including preparing adaptive versions, customizing animations and code modifications.
Website layout
[4]
Design
[3]
Generating images in Midjourney, searching for stock photos, rendering designs.
We managed to create an emotionally powerful and clear visual language that successfully conveys the project’s essence. The website received recognition from the professional community and earned 14 international awards.
Result
